Creative Director and Copywriter with over 19 years of brand marketing experience in technology, health care, financial services, fashion, hospitality and FMCG packaging.

Liscio Inc.

San Francisco, CA

Redesigned and rewrote the Liscio marketing website and sales enablement materials.
Wrote, directed, and produced video content including product sizzle reels and “How It Works” support videos.
Increased brand awareness and industry influencer buy-in through social media campaigns.
Built and led a team of art directors, web and motion graphics designers, copywriters and copy editors.

San Francisco, CA

Redesigned and rewrote Tallie and Nexonia marketing websites.
Wrote, directed, and produced brand awareness pre-roll video ads.
Increased lead gen by working cross-functionally with Sales, Partner, Product and Finance teams.
Led a team of art directors, web designers, video producers and editors, copywriters and copy editors.

San Francisco, CA

Developed traditional and digital channel campaigns for Apple, Dignity Health, Oakley and more.
Wrote taglines and ad copy for pitch presentations including wins for Western Governors University and Columbus Craft Meats.
Created product naming explorations for Apple, AAA and Citrix.
Led a team of copywriters on the Apple account and served as the lead writer.

San Francisco, CA

Created campaign concepts and copy for Gap, GapKids, babyGap, GapBody, GapFit and GapMaternity.
Responsible for all outdoor, digital, radio, windows, in-store, direct mail, events and packaging copy.
Worked closely with Marketing, Design, Merchandising and Packaging teams to establish a consistent brand voice and enforce editorial standards across all channels.
Pitched Creative team campaign concepts to Gap leadership, including the CEO, on a weekly basis.
Mentored a team of three copywriters and one copy editor.
Implemented a disciplined creative process that ensured deadlines were met on brand and error-free.

San Francisco, CA

Worked closely with the CEO and Director of Marketing to refresh the brand identity.
Responsible for all website copy, press releases and blog posts.
Created a sales enablement kit of collateral targeting a variety of industries.
Established an in-house style guide to ensure consistent brand voice and copy standards.

San Francisco, CA

Developed recurring editorial content to establish the online boutique as a one-stop styling resource.
Led and mentored a team of copywriters responsible for all website copy, print and email campaigns.
Wrote daily blog posts, weekly style guides and monthly designer interviews.
Established and nurtured relationships with fashion designers, brand founders and fashion bloggers.

San Francisco, CA

Wrote taglines, collateral and packaging copy for brand and design consultancies including Stapley-Hildebrand, RYA Design Consultancy and Barriscale Design Studio.
Notable clients include Unilever, PepsiCo, Meadowood Napa Valley and Community Coffee.

San Francisco, CA

Created product names, taglines, collateral and packaging copy for a WPP brand and packaging consultancy specializing in FMCG and retail environments.
Notable naming achievements: Orlistat for Roche Pharmaceuticals, Chimes for Roxy Trading Inc., Stolichnaya Citrona and Sauza Diablo for Allied Domecq, Très You for Federated Department Stores and Savvy Faire for Larkin Street Foods.

Major in English; additional coursework in political science